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Betriebswirtschaftslehre
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Handbuch des Marketing
Pepels, Werner
-
2016
Persistent link: https://www.econbiz.de/10011475174
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A. Marketing als Denkhaltung, B. Käuferverhalten, C. Marktforschung
Pepels, Werner
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2016
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7., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011504889
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H. Sektorales Marketing, J. Spezielles Marketing, K. Marketingmanagement
Pepels, Werner
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2016
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7., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011504890
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D. Angebotspolitik im Marketing, E. Entgeltpolitik im Marketing, F. Informationspolitik im Marketing, G. Verfügbarkeitspolitik im Marketing
Pepels, Werner
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2016
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7., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011504891
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