Brønn, Peggy Simcic (ed.); Romenti, Stefania (ed.); … - EUPRERA Annual Congress <2015, Oslo> - 2016 - First edition
"We still see many communication graduates with little business knowledge and business graduates with little … business schools deal with the need to integrate research and education from different disciplines to advance the field? This … Research Association hosted by BI Norwegian Business School in Oslo. The chapters explore challenges of linking both fields …