Hingley, Martin - European Association of Agricultural Economists - EAAE - 2008
multiple retailers have in recent years invested in close Category Management (CM) based supply channel relationships with key …/ preferred suppliers (Hingley, 2004; Hingley, Lindgreen and Casswell, 2006; Sodano and Hingley, 2007). Category Management allows … to multiple retailers? The context for this premise is derived from ongoing price pressures in the channel management of …