Ritson, Mark; Zbaracki, Mark; Dutta, Shantanu; Levy, Daniel - EconWPA - 2005
capital, systems capital and social capital. Our evidence suggests that pricing is really about managing both prices and … investments in the pricing capital used to set and adjust those prices. The existence of these three forms of pricing capital … within their organizations. First, they compete on whether to invest in pricing capital versus or other areas of capital …