Armstrong, JS; Hutcherson, Philip D. - EconWPA - 2005
Role -playing and unaided opinions were used to forecast the outcome of three negotiations. Consistent with prior re … search, role-playing yielded more accurate predictions. In two studies on marketing negotiations, the predictions based on … role-playing were correct for 53% of the predictions while unaided opinions were correct for only 7% (p < 0.001). …