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herding behaviour
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past-sales advertising
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two-sided quality uncertainty
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Monteiro, P. K.
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Moraga, J. L.
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``We sold a million copies''-The role of advertising past sales.
Monteiro, P. K.
;
Moraga, J. L.
-
EconWPA
-
1998
We model a two periods market with two-sided
quality
uncertainty
. In the first period the seller gathers information …
Persistent link: https://www.econbiz.de/10005412930
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