Franses, Philip Hans (contributor) - 2004 - [Elektronische Ressource]
measures 2
2.1 How do typical data sets look like? . . . . . . . . . . . . . . . . . . . 3
2.2 What does one want to forecast … discussion of how conjoint analysis, where stated preferences for
hypothetical products are measured, can help to forecast … forecast category sales. Also, the introduction of new brands in the
observed sample period is more easy to handle than in …