Loginova, Oksana; Wang, X. Henry - Economics Department, University of Missouri - 2009
endogenous-timing game. In the latter, whether customization choices are made simultaneously or sequentially is endogenously … outcome. Customization occurs only if the quality difference is sufficiently large. Endogenous timing sometimes enables the …. Although the higher quality firm is more likely to customize, endogenous timing sometimes enables the lower quality firm to …