Lans, R.J.A. van der; Bruggen, G.H. van; Eliashberg, J.; … - Erasmus Research Institute of Management (ERIM), ERIM … - 2009
In a viral marketing campaign an organization develops a marketing message, and stimulates customers to forward this … customers a viral marketing campaign will reach, and how marketers can influence this process through marketing activities. This … participate in a viral marketing campaign by 1) opening a seeding email from the organization, 2) opening a viral email from a …