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~institution:"Edward Elgar Publishing"
~institution:"Springer International Publishing"
~language:"eng"
~language:"und"
~subject:"Knowledge management"
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IGI Global
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Information Resources Management Association
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BIS <13, 2010, Berlin>
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ERASM Center for Knowledge Management
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International Conference on Management of Technology <13, 2004, Washington, DC>
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International ISMICK Symposium <4, 1996, Rotterdam>
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Internationale Tagung Wirtschaftsinformatik <5, 2001, Augsburg>
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Marketing knowledge management : managing knowledge in market oriented companies
Troilo, Gabriele
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2006
Gabriele Troilo explores the entire marketing knowledge management process from a unique perspective. He emphasises the fact that in today's markets, competitive advantage is achieved by companies which are knowledge-based and market oriented
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