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~institution:"Eidgenössisches Institut für Geistiges Eigentum"
~subject:"Brand loyalty"
~subject:"Markenimage"
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Eidgenössisches Institut für Geistiges Eigentum
Springer Fachmedien Wiesbaden
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NetLibrary, Inc
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Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
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Lehmanns Media GmbH
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Universitat Pompeu Fabra / Departament d'Economia i Empresa
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Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
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ECONIS (ZBW)
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Zum ABC einer erfolgreichen Marke gehört das ®
In:
Markenaufbau und Markenpflege : Grundlagen und Praxis …
,
(pp. 157-177)
.
2005
Persistent link: https://www.econbiz.de/10003598290
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