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~institution:"Erasmus Research Institute of Management"
~institution:"European Society for Opinion and Marketing Research"
~institution:"Fraunhofer-Institut für Arbeitswirtschaft und Organisation"
~person:"Steenkamp, Jan-Benedict E. M."
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Search: subject_exact:"IT-gestütztes Marketing"
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Steenkamp, Jan-Benedict E. M.
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Erasmus Research Institute of Management
European Society for Opinion and Marketing Research
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
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ERIM report series research in management
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ECONIS (ZBW)
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Measuring short- and long-run promotional effectiveness on scanner data using persistence modeling
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
;
Nijs, Vincent R.
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2003
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[Elektronische Ressource]
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