Franses, Philip Hans (contributor); … - 2004 - [Elektronische Ressource]
+ Advertising
M Business Administration and Business Economics
M 31
C 44
Marketing
Statistical Decision Theory
Journal of …@few.eur.nl
Address Erasmus Research Institute of Management (ERIM)
Rotterdam School of Management / Rotterdam School of
Economics … most influential.
5001-6182 Business
5410-5417.5 Marketing
Library of Congress
Classification
(LCC)
HF 5801 …