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~institution:"Erasmus Research Institute of Management"
~institution:"Sveučilište Sjever"
~language:"deu"
~language:"eng"
~person:"Franses, Philip Hans"
~subject:"Direktmarketing"
~type_genre:"Book section"
~type_genre:"Mehrbändiges Werk"
~type_genre:"Non-commercial literature"
~type_genre:"Working Paper"
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Evaluating direct marketing campaigns : recent findings and future research topics
Jonker, Jedid-Jah
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658718
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