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~institution:"Erasmus Research Institute of Management"
~person:"Fok, Dennis"
~subject:"Competitive strategy"
~subject:"Theorie"
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Search: subject_exact:"Kommunikationspolitik im Marketing"
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Fok, Dennis
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Modeling dynamic effects of the marketing mix on market shares
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772090
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