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~institution:"Erasmus Research Institute of Management"
~person:"Franses, Philip Hans"
~person:"Tapp, Alan"
~person:"Wirtz, Bernd W."
~subject:"Direct marketing"
~type_genre:"Non-commercial literature"
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Evaluating direct
marketing
campaigns : recent findings and future research topics
Jonker, Jedid-Jah
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658718
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