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~institution:"Erasmus Research Institute of Management"
~person:"Loef, Joost"
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Loef, Joost
Franses, Philip Hans
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The role of schema salience in ad processing and evaluation
Loef, Joost
(
contributor
);
Antonides, Gerrit
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001641687
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