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~institution:"Erasmus Research Institute of Management"
~source:"econis"
~subject:"Marketingtheorie"
~type_genre:"Graue Literatur"
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Marketingtheorie
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Marketingmanagement
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Dekimpe, Marnik G.
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Marketing Science Institute <Cambridge, Mass.>
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Svenska Handelshögskolan <Helsinki>
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Universität Siegen / Lehrstuhl für Marketing
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Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.>
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Winter Educators' Conference <1998, Austin, Tex.>
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Persistence modeling for assessing marketing strategy performance
Dekimpe, Marnik G.
(
contributor
); …
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2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828624
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