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~institution:"Erasmus Research Institute of Management"
~subject:"Consumer behaviour"
~subject:"Marketing management"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Graue Literatur"
~type_genre:"Working Paper"
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Berens, Guido A. J. M.
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Erasmus Research Institute of Management
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Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
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Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
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Gesellschaft zur Erforschung des Markenwesens
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Global Brand Conference <11., 2016, Bradford>
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Institut für Handelsmanagement <Münster (Westf)>
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International Association for the Study of Insurance Economics
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Markendialog <7, 2003, Frankfurt, Main>
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Universitat Pompeu Fabra / Departament d'Economia i Empresa
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Universität Kassel / Fachbereich Ökologische Agrarwissenschaften
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Witzenhäuser Konferenz <18, 2010, Witzenhausen>
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The added value of corporate brands : When do organizational associations affect product evaluations?
Berens, Guido A. J. M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
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2
The impact of brand and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
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