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~institution:"Erasmus Research Institute of Management"
~subject:"Marketingtheorie"
~type_genre:"Conference proceedings"
~type_genre:"Working Paper"
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Marketingtheorie
Marketing theory
7
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6
Theory
6
Innovation
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Beziehungsmarketing
1
Brand
1
Brand management
1
Category Management
1
Category management
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Consumer behaviour
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1
Innovation diffusion
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Innovationsdiffusion
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Markenartikel
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Markenführung
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Market share
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Marketingmanagement
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Marktanteil
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Price elasticity
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Franses, Philip Hans
4
Stremersch, Stefan
2
Verhoef, Peter C.
2
Dekimpe, Marnik G.
1
Donkers, Bas
1
Hanssens, Dominique M.
1
Heij, Christiaan
1
Jong, Martijn de
1
Oest, Rutger van
1
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Erasmus Research Institute of Management
American Marketing Association
20
Academy of Marketing
3
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
European Marketing Academy
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Academy of Marketing Science / Annual Conference <2017, Coronado, Calif.>
1
Bundesverband Deutscher Marktforscher
1
Center for Economic Research <Tilburg>
1
European Advertising Academy
1
Forschungstagung Marketing <2001, Berlin>
1
Freie Universität Berlin / Institut für Marketing
1
Freie Universität Berlin / Marketing-Department
1
ICORIA <10, 2011, Berlin>
1
IMP Group
1
International Conference of Marketing and Management Sciences <2008, Athen>
1
International Conference on Brand Management <2, 2010, Ghaziabad>
1
International Scientific Conference Marketing Theory Challenges in Transitional Societies <1, 2007, Maribor>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Inštitut za Marketing <Maribor>
1
Management-Symposium <DocNet - der Doktorandenverein an der HSG> <4, 2006, Sankt Gallen>
1
Panepistēmio Kypru / Department of Economics
1
Summer AMA Conference <2017, San Francisco, Calif.>
1
Summer Educators' Conference <2010, Boston, Mass.>
1
Summer Educators' Conference <2011, San Francisco, Calif.>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Svenska Handelshögskolan <Helsinki>
1
Symposium on Operations Research <24, 1999, Magdeburg>
1
Universität Frankfurt am Main / Lehrstuhl für Betriebswirtschaftslehre insbesondere Marketing
1
Universitätsseminar der Wirtschaft
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Estimated parameters do not get the "wrong sign" due to collinearity across included variables
Franses, Philip Hans
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658835
Saved in:
2
The impact of brand and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
Saved in:
3
Modeling generational transitions from aggregate data
Franses, Philip Hans
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001693573
Saved in:
4
Predicting customer lifetime value in multi-service industries
Donkers, Bas
(
contributor
);
Verhoef, Peter C.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772103
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5
Which brands gain share from which brands? : Inference from store-level scanner data
Oest, Rutger van
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001811997
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6
Contagion and heterogeneity in new product diffusion : an empirical test
Van Den Bulte, Christophe
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812001
Saved in:
7
Persistence modeling for assessing marketing strategy performance
Dekimpe, Marnik G.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828624
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