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~institution:"Erasmus Research Institute of Management"
~subject:"Theorie"
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Theorie
Theory
15
Marketing theory
7
Marketingtheorie
7
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6
Vertriebsweg
6
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5
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5
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6
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1
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Romeijn, H. Edwin
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Sloot, Laurens M.
1
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Srinivasan, Shuba
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Stremersch, Stefan
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1
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Erasmus Research Institute of Management
National Bureau of Economic Research
66
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21
Fördergesellschaft Marketing an der Universität Augsburg
21
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21
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10
Bundesverband Materialwirtschaft, Einkauf und Logistik
7
Deutschland / Bundeswehr / Universität Hamburg
7
European Society for Opinion and Marketing Research
6
Foerder Institute for Economic Research <Tēl-Āvîv>
6
Center for Economic Research <Tilburg>
5
Econometrisch Instituut <Rotterdam>
5
Ekonomiska forskningsinstitutet <Stockholm>
5
Institut für Markt- und Distributionsforschung <Köln>
5
Technische Universität Dresden / Fakultät Wirtschaftswissenschaften
5
Universitat Pompeu Fabra / Departament d'Economia i Empresa
5
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5
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4
Edward Elgar Publishing
4
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4
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4
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
4
Leuphana Universität Lüneburg / Bereich Fremdenverkehrsbetriebslehre
4
Research Seminar in International Economics
4
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
4
Springer-Verlag GmbH
4
Chartered Institute of Marketing
3
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3
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3
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3
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International Telecommunications Society
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3
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3
Social Systems Research Institute
3
Svenska Handelshögskolan <Helsinki>
3
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
3
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ERIM report series research in management
15
Source
All
ECONIS (ZBW)
15
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1
Persistence modeling for assessing
marketing
strategy performance
Dekimpe, Marnik G.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828624
Saved in:
2
Deriving dynamic
marketing
effectiveness from econometric time series models
Horváth, Csilla
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812014
Saved in:
3
Measuring short- and long-run promotional effectiveness on scanner data using persistence modeling
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
;
Nijs, Vincent R.
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828619
Saved in:
4
Modeling dynamic effects of the
marketing
mix on market shares
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772090
Saved in:
5
The impact of brand and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
Saved in:
6
Suboptimality of sales promotions and improvement through channel coordination
Wierenga, Berend
(
contributor
);
Soethoudt, Han
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001639400
Saved in:
7
Predicting customer lifetime value in multi-service industries
Donkers, Bas
(
contributor
);
Verhoef, Peter C.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772103
Saved in:
8
Estimated parameters do not get the "wrong sign" due to collinearity across included variables
Franses, Philip Hans
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658835
Saved in:
9
The role of schema salience in ad processing and evaluation
Loef, Joost
(
contributor
);
Antonides, Gerrit
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001641687
Saved in:
10
Forecasting market shares from models for sales
Fok, Dennis
(
contributor
);
Franses, Philip Hans
(
contributor
)
-
2000
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001600516
Saved in:
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