Verbeke, Willem J. M. I.; Belschak, Frank; Wuyts, Stefan; … - 2004 - [Elektronische Ressource]
5410-5417.5 Marketing
Library of Congress
Classification
(LCC)
HF 5438.8K48 Sales management: key accounts
M Business … Administration and Business Economics
M 31
C 44
Marketing
Statistical Decision Theory
Journal of Economic
Literature
(JEL …)
M 31 Marketing
85 A Business General
280 G
255 A
Managing the marketing function
Decision theory (general …