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~institution:"Erasmus Research Institute of Management"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Graue Literatur"
~type_genre:"Konferenzbeitrag"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
5
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5
Advertising effects
2
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2
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1
Brand management
1
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Category management
1
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Erasmus Research Institute of Management
National Bureau of Economic Research
114
Institut für Demoskopie Allensbach
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OECD
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California Agricultural Experiment Station / Department of Agricultural and Resource Economics
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Fraunhofer-Institut für System- und Innovationsforschung
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International Telecommunications Society
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
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Svenska Handelshögskolan <Helsinki>
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Institut für Agrarentwicklung in Mittel- und Osteuropa
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Instituto Valenciano de Investigaciones Económicas
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ERIM report series research in management
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Advertising effects on awareness, consideration and brand choice using tracking data
Franses, Philip Hans
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002037149
Saved in:
2
Cognitive and affective consequences of two types of incongruent advertising
Loef, Joost
(
contributor
);
Verlegh, Peeter W. J.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660052
Saved in:
3
The impact of brand and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
Saved in:
4
Paradoxes of modernist consumption - reading fashions
Dolfsma, Wilfred
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002103707
Saved in:
5
Explaining choice and share of category requirements of biologic meat
Verhoef, Peter C.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001861919
Saved in:
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