Bruggen, G.H. van; Wierenga, B. - Erasmus Research Institute of Management (ERIM), ERIM … - 2005
be monitored over time.
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Customer Relationship Management, Marketing Management Support Systems, Survey …
companies new ways of interacting with their customers, and Customer Relationship
Management (CRM) has become the new “mantra … with the organizational impact.
Interdepartmental Coordination
Customer relationship management is a matter of the whole …