Heerde, H.J. van; Dekimpe, M.G.; Putsis Jr, W.P. - Erasmus Research Institute of Management (ERIM), ERIM … - 2004
The Lucas critique has been largely ignored in the marketing literature. We present a number of conditions under which … and accommodate the Lucas critique, and identify various avenues for future research. … website:
www.erim.eur.nl
Marketing Models and the Lucas Critique
Harald J. van Heerde, Marnik G. Dekimpe and William …