Block, J.H.; Koellinger, Ph.D. - Erasmus Research Institute of Management (ERIM), ERIM … - 2007
We analyze the effect of peer influence on the diffusion of an innovative network good. We argue that the adopters of a …
Peer Influence in Network Markets: An Empirical
Investigation
Jörn H. Block and Philipp Köllinger …
ABSTRACT AND KEYWORDS
Abstract
We analyze the effect of peer influence on the diffusion of an innovative network good. We …