Stremersch, Stefan; Binken, Binken, J.L.G. - Erasmus Research Institute of Management (ERIM), … - 2008
lasts for 5 months, and make, if need be, side-payments to software firms, as superstars dramatically increase hardware … sales. Obtaining exclusivity over superstars, by hardware firms, does not provide an extra boost to their own sales, but it …