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~institution:"Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam"
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case-based reasoning
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marketing management support systems
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sales promotions
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weakly-structured decision making
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Althuizen, Althuizen, N.A.P.
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Wierenga, Wierenga, B.
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
Department of Economics, University of Pennsylvania
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Institut für Mathematische Wirtschaftsforschung, Universität Bielefeld
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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Erasmus University Rotterdam, Econometric Institute
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The Effectiveness of
Case-Based
Reasoning
: An Application in Sales Promotions
Althuizen, Althuizen, N.A.P.
;
Wierenga, Wierenga, B.
-
Erasmus Research Institute of Management (ERIM), …
-
2003
This paper deals with
Case-based
Reasoning
(CBR) as a support technology for sales promotion (SP) decisions. CBR …
Persistent link: https://www.econbiz.de/10010730879
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