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~institution:"Eric Cuvillier <Firma>"
~institution:"Leuphana Universität Lüneburg"
~subject:"Kaufentscheidung"
~subject:"Multikanalvertrieb"
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Search: subject_exact:"Multi-channel marketing"
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Kaufentscheidung
Multikanalvertrieb
Multichannel strategy
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Advertising effects
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Bayes-Statistik
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Bayesian inference
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Business process management
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Mehrgleisiger Vertrieb
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Network economics
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Funk, Burkhardt
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Schön, Silke
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Eric Cuvillier <Firma>
Leuphana Universität Lüneburg
Springer Fachmedien Wiesbaden
15
Books on Demand GmbH <Norderstedt>
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Bundesverband des Deutschen Lederwaren-Einzelhandels
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Bundesverband des Deutschen Schuheinzelhandels
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Bundesverband des Deutschen Textil-Einzelhandels
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Christian-Albrechts-Universität zu Kiel
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Dgroup
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Experian Marketing Services
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Institut des Deutschen Textileinzelhandels <Köln>
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Josef Eul Verlag GmbH
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Katholische Universität Eichstätt-Ingolstadt
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RWTH Aachen
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Shaker Verlag
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Steinbeis, School of International Business and Entrepreneurship
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Steinbeis-Stiftung für Wirtschaftsförderung
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Symposion Publishing Verlag <Düsseldorf>
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Technische Universität Braunschweig
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epubli GmbH
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Multi-channel advertising effectiveness : modeling user behavior and approaches for decision support in real-time advertising
Stange, Martin
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2017
Persistent link: https://www.econbiz.de/10011654073
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Multichannel-Integration : eine organisationale Netzwerk-Perspektive
Schön, Silke
-
2017
-
1. Auflage
Persistent link: https://www.econbiz.de/10011732488
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