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~institution:"Erich-Schmidt-Verlag <Berlin>"
~institution:"Faculteit Toegepaste Economische Wetenschappen, Universiteit Antwerpen"
~institution:"Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München"
~type_genre:"Hochschulschrift"
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Ambush Marketing
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Event-Marketing
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FIFA Fußball-Weltmeisterschaft <18., 2006>
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Football
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Fußball
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Guerilla marketing
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Guerilla-Marketing
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Erich-Schmidt-Verlag <Berlin>
Faculteit Toegepaste Economische Wetenschappen, Universiteit Antwerpen
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
Springer Fachmedien Wiesbaden
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Sportmanagement : SPM
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Ambush Marketing im Sport : Grundlagen - Best Practice - Evaluation
Nufer, Gerd
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2018
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2., völlig neu bearbeitete Auflage
Persistent link: https://www.econbiz.de/10011843614
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