Wettstein, Nadine; Hanf, Jon Henrich - European Association of Agricultural Economists - EAAE
loyalty? The marketing literature emphasises that for “true loyalty” it is important to consider both consumers' purchasing … pattern (i.e. repurchases) as well as the underlying attitudes of the consumers. Thus, true loyalty includes both a … loyalty is realistic in the food sector. The aim of our paper is to empirically test this question. In order to test our …