Hofenk, Dianne; Pennings, Joost; Trujillo-Barrera, Andres - European Association of Agricultural Economists - EAAE - 2014
The purpose of this study is to examine producers’ motives underlying the adoption of sustainable practices. In particular, we focus on expected economic, social, and personal rewards, and examine the roles of producers’ risk perception and risk tolerance. Preliminary results from a survey...