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~institution:"European School of Management and Technology (ESMT)"
~person:"Sen, Sankar"
~subject:"Return on investment"
~subject:"Strategisches Management"
~subject:"challenger brand"
~subject:"competitive strategy"
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Search: subject:"Corporate Social Responsibility"
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Return on investment
Strategisches Management
challenger brand
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Corporate social responsibility
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affective trust
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cluster analysis
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corporate social responsibility
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employee job performance
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Sen, Sankar
Bhattacharya, C.B.
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Du, Shuili
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Corporate
social
responsibility
and competitive advantage: Overcoming the trust barrier
Du, Shuili
;
Bhattacharya, C.B.
;
Sen, Sankar
-
European School of Management and Technology (ESMT)
-
2010
This research builds on the complementary
corporate
social
responsibility
(CSR) literatures in strategy and marketing …
Persistent link: https://www.econbiz.de/10008677398
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