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~institution:"European Society for Opinion and Marketing Research"
~institution:"National Bureau of Economic Research"
~subject:"Consumer behaviour"
~type_genre:"Konferenzschrift"
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European Society for Opinion and Marketing Research
National Bureau of Economic Research
Deutsch-Japanischer Wirtschaftskreis
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Fachtagung „Betriebliche und unternehmerische Dimensionen des demografischen Wandels für KMUs“ <2013, Halle (Saale)>
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Friedrich-Ebert-Stiftung / Abteilung Arbeits- und Sozialforschung
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Papers on the over 50s in the 90s : factors for successful marketing of products and services
1991
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