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~institution:"Fördergesellschaft Marketing an der Universität Augsburg"
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Fördergesellschaft Marketing an der Universität Augsburg
Springer Fachmedien Wiesbaden
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Marketing für religiöse Angebote : Grundlagen und Entwurf einer Marketing-Konzeption für religiöse Angebote unter besonderer Berücksichtigung religiöser Dienstleistungen
Mödinger, Wilfried
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1996
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