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~institution:"Fachhochschule Reutlingen / European School of Business"
~institution:"Springer Fachmedien Wiesbaden"
~person:"Thinius, Jochen"
~source:"econis"
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Fachhochschule Reutlingen / European School of Business
Springer Fachmedien Wiesbaden
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Events - Erlebnismarketing für alle Sinne : mit neuronaler Markenkommunikation Lebensstile inszenieren
Thinius, Jochen
;
Untiedt, Jan
-
2016
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2., überarbeitete Auflage
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