Aristotelous, Christiana; Demetriou, Marlen Martoudi - Facultatea de Administraţie Publică, Şcoala … - 2010
Many organizations try to adopt CSR strategies since they consider them as opportunities to enhance their Brand Equity …. Bank of Cyprus has adopted a dynamic CSR orientation with activities which include action programs in Health, Education …, Culture and Environment. This research paper aimed to study the effectiveness of the CSR strategies of Bank of Cyprus to its …