BOCK, K. W. DE; POEL, D. VAN DEN; MANIGART, S. - Faculteit Economie en Bedrijfskunde, Universiteit Gent - 2009
Several recent studies have explored the virtues of behavioral targeting and personalization for online advertising. In this paper, we add to this literature by proposing a cost-effective methodology for the prediction of demographic web site visitor profiles that can be used for web advertising...