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~institution:"Faculteit Economie en Bedrijfskunde, Universiteit Gent"
~institution:"Institut d'Économie Industrielle (IDEI), Toulouse School of Economics (TSE)"
~language:"eng"
~language:"slk"
~person:"PELSMACKER, P. DE"
~source:"repec"
~subject:"Random Forests"
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Random Forests
Relationship quality model
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ad effectiveness
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behavior
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clickstream analysis
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coffee buying behavior
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PELSMACKER, P. DE
POEL, D. VAN DEN
2
BOCK, K. W. DE
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BOCK, T. DE
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CAUBERGHE, V.
1
COUSSEMENT, K.
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GEUENS, M.
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KENHOVE, P. VAN
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MANIGART, S.
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Faculteit Economie en Bedrijfskunde, Universiteit Gent
Institut d'Économie Industrielle (IDEI), Toulouse School of Economics (TSE)
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Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium
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RePEc
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Context Effects of TV Programme-Induced Interactivity and Telepresence on Advertising Responses
CAUBERGHE, V.
;
GEUENS, M.
;
PELSMACKER, P. DE
-
Faculteit Economie en Bedrijfskunde, Universiteit Gent
-
2010
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