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~institution:"Faculteit Economie en Bedrijfskunde, Universiteit Gent"
~language:"ell"
~language:"eng"
~language:"ita"
~language:"jpn"
~language:"kor"
~person:"LARIVIÈRE, B."
~subject:"Multichannel"
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LARIVIÈRE, B.
AKSOY, L.
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KEININGHAM, T. L.
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Faculteit Economie en Bedrijfskunde, Universiteit Gent
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Does Satisfaction Matter More if a Multichannel Customer Is also a Multicompany Customer?
LARIVIÈRE, B.
;
COOIL, B.
;
AKSOY, L.
;
KEININGHAM, T. L.
-
Faculteit Economie en Bedrijfskunde, Universiteit Gent
-
2011
understand what happens when a multichannel customer also chooses to conduct
business
with multiple companies. This research …
Persistent link: https://www.econbiz.de/10008853030
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