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~institution:"Faculteit Economie en Bedrijfskunde, Universiteit Gent"
~language:"eng"
~person:"EVERAERT, G."
~person:"PELSMACKER, P. DE"
~subject:"clickstream analysis"
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clickstream analysis
Cross-Sectional Dependence
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Dynamic Panel
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Monte Carlo simulation
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unemployment
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Backward mean
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Bayesian Analysis
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Bayesian analysis
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ad effectiveness
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asymmetry
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behavior
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bootstrapping
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coffee buying behavior
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conjoint analysis
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customer-firm relationship
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demographic targeting
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demography prediction
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education
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emotional advertising
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ethical consumption
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EVERAERT, G.
PELSMACKER, P. DE
BOCK, K. W. DE
1
BOCK, T. DE
1
CAUBERGHE, V.
1
GEUENS, M.
1
KENHOVE, P. VAN
1
MANIGART, S.
1
PANDELAERE, M.
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POEL, D. VAN DEN
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VERMEIR, I.
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Faculteit Economie en Bedrijfskunde, Universiteit Gent
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Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium
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Context Effects of TV Programme-Induced Interactivity and Telepresence on Advertising Responses
CAUBERGHE, V.
;
GEUENS, M.
;
PELSMACKER, P. DE
-
Faculteit Economie en Bedrijfskunde, Universiteit Gent
-
2010
Persistent link: https://www.econbiz.de/10008672315
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