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~institution:"Faculteit Economie en Bedrijfskunde, Universiteit Gent"
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Improving campaign success rate by tailoring donation requests along the donor lifecycle
VERHAERT, G. A.
;
POEL, D. VAN DEN
-
Faculteit Economie en Bedrijfskunde, Universiteit Gent
-
2010
Since
charitable
fundraising
relies heavily on direct mail, this paper studies how tailoring donation requests along …
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