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~institution:"Faculteit Economie en Bedrijfskunde, Universiteit Gent"
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BENOIT, D. F.
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POEL, D. VAN DEN
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Faculteit Economie en Bedrijfskunde, Universiteit Gent
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Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium
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IMPROVING CUSTOMER RETENTION IN FINANCIAL SERVICES USING
KINSHIP
NETWORK
INFORMATION
BENOIT, D. F.
;
POEL, D. VAN DEN
-
Faculteit Economie en Bedrijfskunde, Universiteit Gent
-
2012
conventional sets of variables (socio-demographics, purchase history, etc.),
kinship
network
based variables improve the predictive …
Persistent link: https://www.econbiz.de/10011083093
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