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~institution:"Faculteit Economie en Bedrijfswetenschappen, Hogeschool-Universiteit Brussel (HUBrussel)"
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Blondé, Kristin
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Faculteit Economie en Bedrijfswetenschappen, Hogeschool-Universiteit Brussel (HUBrussel)
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Edward Elgar Publishing
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Fakultät für Wirtschaft und Recht, Hochschule Pforzheim
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Siauliai University
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Université Paris-Dauphine (Paris IX)
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Working Papers / Faculteit Economie en Bedrijfswetenschappen, Hogeschool-Universiteit Brussel (HUBrussel)
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The effectiveness of slow and fast pced TV commercials: some experimental empirical results
Roozen, Irene
;
Blondé, Kristin
-
Faculteit Economie en Bedrijfswetenschappen, …
-
2007
processing on the
brand
awareness
and comprehension of TV commercials. The results indicate that age has a negative influence on …
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