Franses, Philip Hans - Faculteit der Economische Wetenschappen, Erasmus … - 2014
__Abstract__ Using weekly data on the interest for 17 social media via Google trends and using quarterly data on actual … users for 3 social media, it is reported in this letter that the life cycles of social media mimic those of durable consumer … goods. On average, the popularity of social media peaks after 4 years since entry. …