Pollitt, M. G.; Shaorshadze, I. - Faculty of Economics, University of Cambridge - 2011
This article explores how behavioural economics can be applied to energy and climate policy. We present an overview of … main concepts of behavioural economics and discuss how they differ from the assumptions of neoclassical economics. Next, we … discuss how behavioural economics applies to three areas of energy policy: (1) consumption and habits, (2) investment in …