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~institution:"Fakultät für Wirtschaft und Recht, Hochschule Pforzheim"
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Fakultät für Wirtschaft und Recht, Hochschule Pforzheim
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Edward Elgar Publishing
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Faculteit Economie en Bedrijfswetenschappen, Hogeschool-Universiteit Brussel (HUBrussel)
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How global are global brands? An empirical brand equity analysis
Cleff, Thomas
;
Fischer, Lena
;
Sepúlveda, César
; …
-
Fakultät für Wirtschaft und Recht, Hochschule Pforzheim
-
2010
school) in Germany (n=426) and Mexico (n=296). The goal was to identify if
brand
awareness
rates differ between Germans and …
Persistent link: https://www.econbiz.de/10010985377
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