Jin, Ginger Zhe; Lu, Zhentong; Zhou, Xiaolu; Fang, Lu - National Bureau of Economic Research - 2021
. Focusing on a large e-commerce platform, we empirically study how flagship entry affects consumers, the platform, and various …We find flagship entry may benefit consumers by expanding the choice set, by intensifying price competition within the … is from a non-prominent brand than from a prominent brand, because consumers tend to lower their willingness to pay for …