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~institution:"Friedrich-Schiller-Universität Jena"
~institution:"Innovators Club"
~institution:"Westfälische Wilhelms-Universität Münster"
~subject:"Business-to-Consumer"
~subject:"Consumer behaviour"
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Friedrich-Schiller-Universität Jena
Innovators Club
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Books on Demand GmbH <Norderstedt>
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Consumption, social networking and collaboration on the Internet
Gaudeul, Alexia
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2018
Persistent link: https://www.econbiz.de/10011999946
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Good social media marketing : Erfolgsdeterminanten für B2C-Unternehmen
Flemming, Jan
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2017
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1. Auflage
Persistent link: https://www.econbiz.de/10013444970
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