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~institution:"Friedrich-Schiller-Universität Jena"
~subject:"Großbritannien"
~subject:"Messung"
~subject:"United States"
~type_genre:"Hochschulschrift"
~type_genre:"Reprint"
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Ausnutzen oder Beeinträchtigen der Wertschätzung durch Produktnachahmung in Deutschland, England und den Vereinigten Staaten
Bellitto-Grillo, Massimo
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2017
Persistent link: https://www.econbiz.de/10011656006
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The significance of the past: the impact of brand heritage upon brand trust in the sporting goods industry
Projahn, Sebastian
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2015
Persistent link: https://www.econbiz.de/10011309230
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Markenfit und Markenwirkung : theoretische Modellierung, methodische Validierung und empirische Befunde
Sturm, Hans-Jörg
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2011
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1. Aufl.
Persistent link: https://www.econbiz.de/10009234851
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